Carrie Bradshaw Falls in Dior

Barker identifies cultural economics as a branding for a city, associating it with desirable 'goods' (386). This includes the culture industries, including film, tv, ad agencies, and the music business. The fashion industry, an ever-present figure in "Sex and the City," is a character in an of itself throughout the entire show's run. From Jimmy Choos to Dior to Manolos, the four girls wore name-brand only and never wore off the rack. With the show set in New York City, a hub for theater, fashion, Wall Street, US history, international commerce, etc., the girls are at a cultural center. Each of the girls has a well-paying job, so they are able to afford high fashion. That being said, fans of the show and followers of the characters' fashion believe that the couture is easily accessible, or at least aspire to have the taste in fashion that Carrie, Samantha, Charlotte, and Miranda each possess. There are four aspects of the feminine represented in the show, and so the fashion presented can appeal to different views of femininity throughout the nation and globe.

Carrie's fall in Dior is not only funny, it makes the idea of the store more tangible. The general public who may live paycheck to paycheck in the suburbs may trip and fall in their local Wal-Mart; for Carrie Bradshaw, a published writer, to fall in the middle of "high-class" Dior in New York City, well that makes the store seem almost normal and attainable for those who don't make six figures.

The culture of New York City and that of the girls is transmitted through the show, across the globe, into our living room television sets, and influences our own economics. With this show came a rebirth in high-class couture and design, cultivating a generation of modern women who (want or) have the high-paying job, family and/or friends, and the matching handbag and high heels.